Jacob Anderson
03 May 2023
25m 9s
Fly on the wall: First meeting with my co-founder
00:00
25:09

Jacob Anderson
03 May 2023
25m 9s
00:00
25:09
Note from future Jacob (2026):
This startup failed. In fact, it never got off the ground beyond an idea. The reasons were many, but if anything it was an inspiring exercise in what not to do. So much focus on brand, on what it should mean, and no focus at all on what difference the product should make to the person that uses it. I can forgive myself for that. It was incredibly easy to be swept away by the great wave of possibility that was early AI at this point.
Now, in 2026, as I write this, things are quite different. Back then, we had a taste. Now, with the arrival of models like Anthropic's Claude Fable and OpenAI's GPT-5.6, those of us who can operate the harnesses can build beyond our wildest dreams.
Some of the ideas from this startup have survived, and even the brand name has lived to fight another day. Sayora is an AI receptionist for UK small businesses. When your hands are full and your phone goes to voicemail, who answers? Sayora can.
Read more about the product, and the story behind the name, at sayora.ai
---
It's week 2 of 16 and Jacob (@itwasjacob) now has a Co-Founder. Ryan Stainsby (@GooglerForHire), long time pal, has joined the party.
The recording used for this episode was never meant to be a podcast. It’s a zoom recording from Jacob and Ryan's first meeting, which means it's lo-fi. Ryan is Australia and Jacob is in Scotland so there's latency, and Ryan's microphone... isn't great.
But it’s raw, and it’s real.
Here's what's covered:
Chapter 1: Shaping the partnership
Chapter 2: Working in public
Chapter 3: What if it doesn't work?
------------------------------
This podcast is made with Alitu:
Alitu was made to give indie creators a leg up. Podcasting is too time-consuming for most people, but Alitu let's you sit down to record, make some simple edits if you really want to, and just hit publish.
It'll clean up your audio and make you sound loud and clear, add the right metadata, deal with filetypes and export settings. You literally just press publish.
So if you're like me and feel like you've barely got enough time to work on your startup as it is, but really want to add podcasting to your content mix, then give it a shot.
It only costs $38 per month for your whole stack of podcasting tools, but if you use discount code "buildinpublic" you'll get 15% off for 3 months.